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SERVICES

MARKETING SPECIALIST WITH 25+ YEARS OF EXPERIENCE

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DIGITAL & SOCIAL STRATEGY

Social audits, content strategy, platform planning, brand voice, campaign roadmaps.

BRAND STORYTELLING & MARKETING

Messaging, launch strategy, content concepts, PR-friendly positioning, wellness/lifestyle brand building.

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INFLUENCER & CREATOR CAMPAIGNS

Creator sourcing, briefs, UGC direction, paid partnerships, testimonials, campaign management.

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HELLO

I'm Andrea Wytish.  Nice to 'meet' you.

A Little More About Me

 

I’m a marketing consultant specializing in beauty, wellness, lifestyle, and media brands.

 

Over the past 25+ years, I’ve helped companies navigate an ever-changing digital landscape through content strategy, social media, influencer partnerships, integrated marketing campaigns, brand storytelling, and audience growth initiatives.

 

My career has included leadership roles at Parade Magazine, Trachtenberg + Co., and EvolveMKD, where I developed and executed digital-first strategies for both established brands and emerging businesses. Along the way, I’ve led multi-million-dollar consumer campaigns, built integrated content programs, launched new brands, and helped existing brands evolve and grow.

 

Today, I bring together strategic thinking, creative problem-solving, and a deep understanding of consumer behavior to help brands build awareness, foster community, and create meaningful connections with their audiences.

 

Past + Current Clients Include:

 

MEDIA
Optimum • News 12 • News 12 New York • Cheddar News • a4 (Altice)

 

MOVEMENT
The 360 Emergence • YogaSoul

 

WELLNESS + LIFESTYLE
OmNourish • Duebest • CBD for Life

 

SKINCARE
House of Hilt • MMSkincare • Dr. Brandt Skincare

 

HAIR + MEN’S GROOMING
SGX NYC • RPZL • Scunci • Maestro’s Classic

 

FASHION + ACCESSORIES
Eileen Fisher • Henry Charles

 

COLOR COSMETICS + NAILS
Athr Beauty • Nailtopia / Beauty Partners LLC • Lancôme • Sally Hansen

 

In addition to my marketing background, I hold certifications in plant-based nutrition, yoga, and Reiki. As a longtime vegan and advocate for wellness, conscious living, and sustainable practices, I bring both professional expertise and personal enthusiasm to the brands I support.

 

I’m especially drawn to organizations that inspire healthier lifestyles, positive impact, and meaningful change—and I love helping those brands tell their stories.

I had the pleasure of working with Andrea Wytish when I launched the first on-demand hair extension and blowout bar, RPZL. There is no one I would ever trust more with launching my first company and brand.  She is a marketing and branding expert who supported our press outreach, influencers relationships, affiliate partnerships and more. She is creative, great with copy points and content, well connected, hard-working and has proven results.  She was one of the main reasons we were so successful from the beginning.

 

Lisa Richards, RPZL Founder and CEO

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