BEAUTY, WELLNESS & LIFESTYLE BRAND CONSULTANT
Digital Strategy, Social Media, Marketing, Influencer Relations + PR
Get in touch to book a call and learn more!
SPECIALIST WITH 20+ YEARS OF EXPERIENCE
DIGITAL & SOCIAL STRATEGY
Data Driven Strategy, Platform Best Practices
+ Team Trainings
Multi-Touch Point Consumer Awareness
+ Engagement Campaigns
INFLUENCER RELATIONS & PR
Organic Placements, Paid Partnerships
+ Brand Ambassadors
I'm Andrea Wytish. Nice to 'meet' you.
A little more about me...
I started my career in the marketing, promotions and events department at Temple University but after a few short years, I decided to make the move to NYC for a career in entertainment. I landed a job with USA Network and the Scifi Channel where I was immediately immersed in all things digital. Having an interest in multi-platform marketing, I then made a move to In Demand Networks where I oversees multi-million dollar consumer campaigns for sports leagues, Hollywood movies, and Howard Stern.
I later moved into the Magazine world joining Conde Nast’s Parade Magazine, overseeing Parade.com’s consumer marketing initiatives to help make it a revenue-generating website. I led the charge for creating integrated content-focused advertiser campaigns that delivered against KPIs and helped drive awareness and sales. After launching and authoring Parade.com’s StyleMe blog and overseeing Parade’s social media task force, my love of fashion, beauty, and social media collided.
With leadership roles at Trachtenberg + Co. as a Senior Digital Director and at EvolveMKD as Senior Vice President of Digital (and also as an ongoing consultant), I spent the last 7+ years specializing in beauty, fashion, lifestyle + wellness, launching new brands and breathing life into existing ones. Through a lens of brand story-telling and a digital-first strategy, my multi-disciplinary editorial, marketing, and PR approach have driven results.
Past + Current Clients Include:
Color Cosmetics + Nails: Āthr Beauty, Lancôme, NYC New York Color, Sally Hansen
Skincare: House of Hilt, MMSkincare, Dr. Brandt Skincare
Hair + Men's Grooming: SGX NYC, RPZL, Scunci, Maestro's Classic
Fashion + Accessories: Eileen Fisher, Henry Charles
Wellness + Lifestyle: OmNourish, Duebest, CBD for Life, News12 InfluenceHER (TV special), Ched
With additional certifications in plant-based nutrition, yoga, and Reiki, and as a passionate vegan, clean beauty lover, and eco-friendly enthusiast, I've focused the current chapter of my career working with brands that have positive vibes, give-back, and are in line with my personal passions & values.
Andrea has been great at helping to pinpoint the right influencer relationships with my brand as well as drive a great digital strategy that worked well for a start-up brand. Her insight was key to my brand launch!