
SERVICES
MARKETING SPECIALIST WITH 25+ YEARS OF EXPERIENCE

DIGITAL & SOCIAL STRATEGY
Social audits, content strategy, platform planning, brand voice, campaign roadmaps.
BRAND STORYTELLING & MARKETING
Messaging, launch strategy, content concepts, PR-friendly positioning, wellness/lifestyle brand building.


INFLUENCER & CREATOR CAMPAIGNS
Creator sourcing, briefs, UGC direction, paid partnerships, testimonials, campaign management.

HELLO
I'm Andrea Wytish. Nice to 'meet' you.
A Little More About Me
I’m a marketing consultant specializing in beauty, wellness, lifestyle, and media brands.
Over the past 25+ years, I’ve helped companies navigate an ever-changing digital landscape through content strategy, social media, influencer partnerships, integrated marketing campaigns, brand storytelling, and audience growth initiatives.
My career has included leadership roles at Parade Magazine, Trachtenberg + Co., and EvolveMKD, where I developed and executed digital-first strategies for both established brands and emerging businesses. Along the way, I’ve led multi-million-dollar consumer campaigns, built integrated content programs, launched new brands, and helped existing brands evolve and grow.
Today, I bring together strategic thinking, creative problem-solving, and a deep understanding of consumer behavior to help brands build awareness, foster community, and create meaningful connections with their audiences.
Past + Current Clients Include:
MEDIA
Optimum • News 12 • News 12 New York • Cheddar News • a4 (Altice)
MOVEMENT
The 360 Emergence • YogaSoul
WELLNESS + LIFESTYLE
OmNourish • Duebest • CBD for Life
SKINCARE
House of Hilt • MMSkincare • Dr. Brandt Skincare
HAIR + MEN’S GROOMING
SGX NYC • RPZL • Scunci • Maestro’s Classic
FASHION + ACCESSORIES
Eileen Fisher • Henry Charles
COLOR COSMETICS + NAILS
Athr Beauty • Nailtopia / Beauty Partners LLC • Lancôme • Sally Hansen
In addition to my marketing background, I hold certifications in plant-based nutrition, yoga, and Reiki. As a longtime vegan and advocate for wellness, conscious living, and sustainable practices, I bring both professional expertise and personal enthusiasm to the brands I support.
I’m especially drawn to organizations that inspire healthier lifestyles, positive impact, and meaningful change—and I love helping those brands tell their stories.